Human Body

In one study, a group of experimenters were given unlabeled samples of both Pepsi and Coke. Not a single tester could tell the difference between the two. The test was repeated with the correct labels attached. Three out of the four testers chose Coke. In fact, the Coke label activated parts of the brain associated with the mind (memory, self-image, and culture) that the Pepsi label didn't.

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